Vintage Keychain Biscuits Le Chat Clisson Monuments of France metal advertising

AFW - Antique France Worldwide

Description

Vintage promotional keychain, featuring a square shape with rounded corners, mounted on a short chain with a classic clasp ring. The item displays a visible face adorned with a central insert under transparent plastic, on a white background, with a red and brown inscription: "Monuments de France – PARTHENAY – offert par les Biscuits le chat CLISSON". The whole is encircled by a metallic-looking frame, slightly ribbed on the outer edge, giving the item a retro look typical of promotional keychains from the mid-20th century.

The main part of the keychain has a silver-grey metallic effect finish, with no additional decorative pattern, highlighting the central advertising visual. The inscription is perfectly legible and printed in vintage typography, with the brand name "Biscuits le chat" prominently displayed.

The keychain is attached to the ring by a small chain composed of two visible links, allowing for easy handling and a secure attachment. The lever closure system is typical of vintage models, practical for easily attaching or removing keys.

This model features the city of Parthenay as part of a series dedicated to the monuments of France, highlighting the promotional aspect used by many French food brands during the 1950s to 1970s. The visible surface shows a discreet patina, indicating past use, with no major chips or apparent defects in the photo.

Condition

Used item, sold as is. Presence of a slight patina and small signs of wear on the metallic surface and the plastic part, visible in the photo.

Did you know? Promotional keychains reached their peak in France from the 1950s to the 1970s, supporting the notoriety of food, automotive, and tourism brands. Biscuits Le Chat, based in Clisson, used this type of medium to build customer loyalty while promoting regional heritage.

AFW Reassurance

Careful packaging and fast shipping from France by a professional seller. The item is handled with all the attention required to ensure its safe reception.

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