Vintage Bitter S. Pellegrino advertising keychain France 1960s

AFW - Antique France Worldwide

Description

Old advertising keyring, rectangular with rounded edges, featuring a transparent capsule revealing a colorful label, predominantly yellow and red. The inscription visible on the main side reads "Bitter S. PELLEGRINO" and "the non-alcoholic aperitif," accompanied by other smaller details, typical of French advertising creations from the 1960s. The whole is completed by a classic metal ring, connected to the central structure by a small chain.

The central visual features retro graphics characteristic of advertising from the second half of the 20th century, with vibrant colors and vintage typography. The bright yellow background highlights the red diagonal of the "S. Pellegrino" name, making the item instantly recognizable to lovers of old advertising design. The label appears well preserved under the transparent capsule protection, despite slight signs of wear visible on the outer surface.

The keyring's structure has a translucent finish, hinting at a slight patina due to age, visible particularly on the edges and on the lower right corner where a chip is apparent. The metal ring shows slight oxidation, without affecting the overall sturdiness. No additional decorative details are visible on this side.

This keyring embodies the style of promotional items distributed in French cafés and grocery stores at the time, with an aesthetic typical of the 1960s. It is a utilitarian accessory, but also a testament to the graphic design and communication strategies of that period.

Condition

Used item, sold as is. Shows visible signs of wear: general patina, micro-scratches, a chip on one corner, and slight marks on the ring. The inner label remains legible and well protected.

Did you know? Bitter S. Pellegrino, launched in the 1960s, was a non-alcoholic aperitif promoted in France to compete with traditional bitter drinks. Advertising keyrings were very common loyalty items offered by beverage and grocery brands at the time.

AFW Reassurance

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