Vintage Blanquette de Limoux Cooperative keychain, alcohol advertising France

AFW - Antique France Worldwide

Description

Old advertising keychain, in the shape of a round medallion, promoting the "Coopérative des Producteurs de Blanquette de Limoux". The item has a domed black side with a matte finish, adorned with a gilded relief decoration. The circular inscription "COOPERATIVE DES PRODUCTEURS DE BLANQUETTE DE LIMOUX" frames a stylized central scene depicting two figures, one on horseback, the other on foot, typical of regional iconography related to the Languedoc vineyard.

The keychain has a uniform patina with some visible signs of wear on the gilded reliefs, enhancing its vintage authenticity. The relief decoration is clear, well-defined, and highlights the commemorative and advertising nature of the object. The oval attachment ring has an aged metallic appearance, consistent with the overall look.

The overall structure is compact; the round and thick format evokes promotional items from the 1960s-1970s, a period of strong production of advertising keychains in France. No details are visible on the back or on the edges not shown. The easily identifiable central motif refers to the winemaking tradition and the production of Limoux sparkling wines.

The color palette is limited to a contrast between the matte black of the support and the gilding of the inscriptions and decoration, reinforcing the retro visual effect and the typical graphic identity of communication items from French wine cooperatives.

This advertising keychain, intended to promote Blanquette de Limoux, embodies the style of promotional items distributed at events, fairs, or points of sale for regional wines. The item is presented on a light background, surrounded by an ornamental frame, which highlights its patina and vintage aesthetic.

Condition

Used item, sold as is. Presence of wear and rubbing marks on the gilding, patina visible on the metal ring. The details of the decoration remain clearly legible. See photos for precise condition.

Did you know? Blanquette de Limoux is recognized as one of the oldest sparkling wines in the world, with documented traces of production dating back to 1531 by the Benedictine monks of the Saint-Hilaire Abbey, near Limoux, in Aude. This sparkling wine is primarily made from the Mauzac grape variety, using a traditional method that predates the Champagne method.

AFW Quality

Careful packaging and fast shipping by a professional seller specializing in antique advertising items and quality vintage articles.

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