Vintage keyring Blanquette producer cooperative France 60s alcohol advertising

AFW - Antique France Worldwide

Description

Old advertising keychain, typical of the 1960s, depicting a bottle of Blanquette de Limoux, produced by a cooperative of producers. The object consists of a rectangular translucent-looking plate, probably made of resin or molded plastic, suspended from a wide-link chain and a metal ring for attachment. The visible side features a stylized illustration of a bottle, with the label clearly readable "BLANQUETTE PRODUCTEURS COOPERATIVE", and golden inscriptions on the sides: "1544 - 1965" and "depuis 421 ans" (for 421 years).

The central illustration uses sober colors (bottle green, gold, black and white) evoking the world of sparkling wine. The graphic design, typical of 1960s French advertising, highlights the link between tradition and modernity. The plate shows some traces of use and micro-scratches, testifying to its age and vintage authenticity.

The chain and attachment ring are silver-colored, with a glossy finish. The keychain has a simple and effective rectangular shape, suitable for everyday use or for display in a showcase. No marking or decoration is visible on the back or other sides, as shown in the photo.

The typography and the mention "depuis 421 ans" (for 421 years) recall the antiquity of Blanquette de Limoux, an emblematic sparkling wine from the south of France. The whole evokes the advertising and utilitarian aesthetic of promotional items distributed by wine houses in the 1960s.

This advertising keychain is a representative example of promotional items related to the world of wine and alcohol in France, with a strong visual identity and period graphics.

Condition

Used item, sold as is. Some signs of wear and small marks visible on the surface, consistent with its age and previous use.

Did you know? Blanquette de Limoux is considered the oldest sparkling wine in the world, with documented production dating back to 1544 in the Limoux region, long before the appearance of champagne. Producer cooperatives played a major role in the dissemination of this emblematic wine from the early 20th century.

AFW Reassurance

Careful packaging, professional wrapping, and fast shipping. Professional seller specializing in old advertising items.

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