Vintage keyring coat of arms retro shield, leather look, old advertising

AFW - Antique France Worldwide

Description

This antique keychain features a hexagonal shape with beveled corners and a textured finish evoking the look of dark leather. On the visible side, it boasts a central circular medallion adorned with a colorful coat of arms: a red shield diagonally crossed by a blue band, surmounted by a motif representing a white rearing horse. The whole is attached to a classic hinged metal ring, typical of promotional keychains from past decades.

The central motif, well highlighted by the contrast between the red background and the blue band, is surrounded by a light circle. The details of the coat of arms reveal careful printing, with stylized graphics reminiscent of advertising or souvenir productions from the 60s to 80s. The textured surface of the keychain imitates the grain of leather, reinforcing the retro aspect of the object.

The metallic attachment ring shows a slight patina consistent with the object's presumed age. The entire keychain is mounted on a rigid structure, with regular cutouts on the edges, accentuating the vintage style.

The object is presented on a white foam support, which enhances the dark color of the keychain and the vibrant hues of the coat of arms. No brand markings or specific inscriptions are legible on the visible side, apart from the heraldic design.

Condition

Used keychain, sold as is. Shows some superficial signs of wear on the ring and textured surface, consistent with past use. The central print remains clearly legible.

Did you know? Promotional keychains with coats of arms were very popular in France between the 1950s and 1980s, often distributed by companies, associations, or at local events. They served both as a utilitarian object and a visual communication medium, with each motif chosen to mark a specific identity or memory.

AFW Reassurance

Careful packaging and fast shipping assured by a professional seller specializing in antique and vintage items.

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