{"product_id":"porte-cles-vintage-blason-sarthe-publicitaire-ancien-ecusson-retro","title":"Vintage Sarthe coat of arms keychain old retro advertising emblem","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis antique keychain features a shield-shaped design, typical of regional advertising keychains from the mid-20th century. The visible side boasts a colorful coat of arms with heraldic motifs, topped by a stylized golden crown in relief, surmounting a light blue shield adorned with golden fleurs-de-lis, all surrounded by a wide red border. The inscription \"SARTHE\" is clearly visible on a red band, highlighting the departmental origin of the item.\u003c\/p\u003e\n\n\u003cp\u003eThe slightly domed keychain mount has a white finish with a golden filigree rim, accentuating the decorative aspect of the piece. The central coat of arms is highlighted by a crisp print and still vibrant colors, although some micro-shocks or traces of use may be observed on the surface, attesting to its vintage authenticity. The metallic bail, with a patinated appearance, connects the shield to a classic circular ring, suitable for attaching keys or for decorative display.\u003c\/p\u003e\n\n\u003cp\u003eThe overall style clearly evokes French advertising productions from the 60s to 70s, when promoting regions and departments through souvenir items was very popular. The shield is representative of the Sarthe region, identifiable by its traditional heraldic motifs. This type of keychain was often distributed by local businesses, garages, or during promotional events.\u003c\/p\u003e\n\n\u003cp\u003eThe piece presents a beautiful harmony between vibrant colors and an antique patina, reinforcing its retro character. No manufacturer's markings are visible on the front. The assembly remains stable and functional, the metal ring ensuring a good hold. The object is photographed on a carved wooden background, highlighting its classic and regionalist style.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Traces of wear and light marks visible on the white surface and the metal ring, consistent with past use. Authentic patina on the metal, with no major apparent deformation. The object remains decorative and perfectly usable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nAdvertising keychains in the shape of a regional shield peaked in popularity in France between the 1950s and 1970s. They were often produced by specialized companies such as Arthus-Bertrand or workshops in the Lyon region, and served to promote departments or local businesses. The coat of arms of Sarthe, with its fleurs-de-lis, refers to the royal history of the region.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order will be carefully packaged to ensure fast and secure shipping. AFW is a professional seller known for its reliability and the quality of its antique items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Sarthe keychain, shield keychain, departmental emblem, retro keychain, vintage advertising, France souvenir, vintage keyring, 60s accessory, fleurdelysé coat of arms, regional keychain, old French advertising keychain, collector's keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54238586667335,"sku":"9aaea219-50b0-487d-b8da-e9cf87ae48ee","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_6bbf4dc0-4d05-4cbb-8cc8-318b48a2d5e7.jpg?v=1782508047","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-blason-sarthe-publicitaire-ancien-ecusson-retro","provider":"AFW","version":"1.0","type":"link"}