Vintage Bresse coat of arms metal advertising keyring retro

AFW - Antique France Worldwide

Description

Old advertising keychain, in an elongated teardrop shape, featuring a typical design from French productions of the second half of the 20th century. The main side of the item displays a coat of arms from the Bresse region, recognizable by its blue diagonal on a white background, accompanied by two stylized black lions and the inscription "BRESSE" on a gold band. This graphic design echoes regional heraldic codes, used in tourist signage and local promotional items.

The keychain's structure combines a classic circular metal ring, connected to the medallion by a fine link chain. The medallion features a transparent finish, revealing the central motif printed in color on a black background, protected by a plastic or resin layer with a smooth and shiny appearance. The whole is characterized by a visual depth effect, typical of advertising keychains from that era.

The relief of the coat of arms and the sharpness of the print give the item a refined look, while the teardrop shape, frequently used in the 1960s-1980s for souvenirs and promotional items, highlights its retro character. The main visible colors are blue, white, black, and gold, with a sober dominance that easily matches different styles of keychains or personal accessories.

The keychain is presented against an old library background, which enhances its authenticity and vintage charm. No major defects are visible on the photographed part: the transparent surface shows a slight patina consistent with age, without deep scratches or significant chips on the visible side.

This type of item was often distributed by businesses, tourist offices, or local companies to promote a region or a brand, and it retains its decorative appeal today as a retro accessory or regional souvenir.

Condition

Used item, sold as is. Light usage patina on the transparent surface. Metal ring in good apparent condition. See photo for precise details.

Did you know? The coat of arms of Bresse, a historical region located between Burgundy and Ain, is recognized for its blue bar and black lions, symbols used since the Middle Ages to distinguish this terroir famous for its appellation d'origine contrôlée poultry.

AFW Reassurance

Careful packaging and fast shipping. As professionals in antique items, we pay particular attention to the presentation and security of each shipment.

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