Vintage Peanuts Domino advertising keychain old retro rare triangle

AFW - Antique France Worldwide

Description

Old advertising keychain featuring the "Cacahuètes DOMINO" (DOMINO Peanuts) brand on the visible side. The object has a triangular shape with rounded corners, typical of French advertising creations from the 60s-70s. The center displays a round insert, protected under a transparent surface, where the white inscription "Cacahuètes DOMINO" on a red starry background is clearly visible. The whole creates a dynamic and eye-catching visual effect, emblematic of the retro design of the era.

The main part of the keychain appears to be made of translucent frosted plastic, revealing the advertising insert in the center. The text, perfectly legible, is printed in white letters on a red star with pointed edges, a typical contrast of vintage promotional items. The attachment is provided by a small chain with fine links, connected to a simple circular metal ring, characteristic of old keychains.

On the visible side, some signs of wear are observed, including slight scratches and a moderate patina on the plastic surface, testifying to its age and authenticity. The advertising insert is well-centered, with no apparent detachment. The chain and ring show slight oxidation, typical of this type of vintage object, without altering their functionality.

The graphic design, with its handwritten typography for "Cacahuètes" and its straight lettering for "DOMINO," clearly evokes the French advertising spirit of the 60s-70s. This type of keychain was frequently distributed by food brands to establish their notoriety and build customer loyalty.

This keychain, with its triangular shape, transparency, and colorful insert, offers a beautiful example of post-war counter advertising, where visibility and originality of design were major selling points.

Condition

Used item, sold as is. Visible signs of wear: micro-scratches on the plastic surface, patina on the chain and ring. The inscription remains very legible. See photo for exact appearance.

Did you know? Molded plastic advertising keychains had their golden age in France between the 1950s and 1980s, championed by manufacturers like SEVEM or L.C.C., who produced for major food, automotive, and beverage brands. These items were often given as gifts with purchases or distributed in stores to strengthen brand recognition, such as Domino in the world of aperitif products.

AFW Reassurance

Careful packaging and fast shipping. Sale guaranteed by a professional specializing in antique and advertising items.

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