Vintage Legal Coffee round advertising keychain red jar retro visual

AFW - Antique France Worldwide

Visual description This old advertising keyring is round with a visible face under a transparent surface. In the center, a printed visual features a jar of instant coffee, identifiable by the inscription "CAFÉ LEGAL Soluble" in white letters on a red background, accompanied by a red and white striped pattern on the top of the jar. The typography and graphics evoke the visual codes of advertising objects from the 60s-70s, with a retro style characteristic of this period. The keyring is equipped with a classic metal ring mechanism, partially visible at the top, allowing it to be attached to a set of keys.

The visible face of the keyring shows some slight signs of wear and small scratches, typical of used objects. The transparent surface reveals the original graphics, which remain legible despite slight alterations due to time. No other patterns or logos are visible on this face.

The whole presents an authentic advertising appearance, with a clear highlighting of the Café Legal brand, a historical player in the instant coffee market in France. The object retains a shiny finish on the transparent part, while the ring shows a grayish patina due to use.

This advertising keyring, with its round design and colorful visual, is a representative testimony to brand communication in the food sector during the second half of the 20th century. It fits perfectly into the vintage and retro trend, appreciated for its graphic references and decorative aspect.

Condition Used item, sold as is. Usual wear, traces of scratches and small marks visible on the transparent face and the ring.

Did you know? Café Legal is a French brand founded in 1851, particularly known for popularizing instant coffee in homes from the 1950s onwards. The brand's advertising objects, distributed in grocery stores and cafes, have become emblematic of post-war French popular culture.

AFW Reassurance Your order will be carefully prepared and shipped quickly by a professional seller. Protective packaging adapted to antique objects.

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