Vintage Caprice des Dieux oval advertising keyring retro rare

AFW - Antique France Worldwide

Detailed Visual Description

This old advertising keychain features a flat oval shape, with a main face protected by a transparent surface revealing a colorful visual. The central part displays the iconic Caprice des Dieux label, recognizable by its dominant blue color, the brand's typical graphics, and its gold band bearing the inscription "ENCORE MEILLEUR" (EVEN BETTER). The gold logo is also present in the center, surrounded by two elongated white silhouettes, emblematic of the Caprice des Dieux visual universe. The mention "Fabriqué en Bassigny, S.E.A." (Made in Bassigny, S.E.A.) is visible at the bottom of the visual, along with an additional line of blue text, difficult to read in the photo but confirming the item's advertising authenticity.

The keychain is mounted on a dark metal ring, fixed in the upper right corner of the oval. The edge of the keychain has a slightly yellowed translucent finish, typical of advertising items from past decades. The surface of the visible face suggests a slight relief or dome protection. No other patterns or details are visible on this side.

The overall appearance clearly evokes a retro style, both in the choice of colors (bright blue, gold, white) and in the typography and period advertising graphics. The general condition shows signs of use, with wear marks and a patina that accentuate the vintage character of the piece. This type of keychain was frequently distributed in the 1970s-1980s during food advertising campaigns.

The presence of the Caprice des Dieux logo and the advertising mention make it a reference item for the world of old promotional objects related to French agri-food. The oval shape and the domed aspect of the keychain are characteristic of productions from that era.

Condition

Used item, sold as is. Signs of wear, visible patina on the transparent surface and around the edges. The print remains legible and well-contrasted. Presence of an original metal ring, showing slight signs of oxidation.

Did you know? Caprice des Dieux, launched in 1956, is a soft cheese that has become an icon of French dairy products, thanks in particular to its innovative advertising campaigns and promotional items distributed in stores and at events. Advertising keychains from this brand are sought after due to their recognizable design and their direct link to the history of food marketing in France.

AFW Reassurance

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