Vintage Caprice des Dieux Metal and Resin Keychain Retro Old Advertising

AFW - Antique France Worldwide

Description

Old promotional keyring featuring the iconic "Caprice des Dieux" brand. The item consists of a circular metal ring connected by a chain to a square-shaped pendant with rounded corners. This pendant has a light gray and white marbled appearance, typical of advertising finishes from the 1970s-1980s.

In the center of the pendant, an impression under resin highlights the "Caprice des Dieux" logo, with the famous blue and gold oval, accompanied by the phrases "un amour de fromage" (a love of cheese) and "Caprice des dieux" in gold and red letters. The impression is clear and well-preserved, with no visible discoloration on the shown side. The surface of the keyring displays a slight depth effect, typical of items molded under translucent resin.

The metal part includes a classic ring for attaching keys, connected by a pivoting joint to the main piece. The entire metal part has a shiny finish, with no apparent signs of oxidation on the visible side. The junction between metal and resin is clean and stable.

This keyring is part of the tradition of retro promotional items, often distributed by food brands in the second half of the 20th century. Its neat visual and the brand's notoriety make it a typical example of the promotional communication of the era.

The visible side shows no cracks or significant chips. There is a slight patina of use on the resin, with some superficial micro-scratches, signs of authentic use and a manufacturing dating back several decades.

Condition

Used item, sold as is. Slight visible signs of wear: micro-scratches on the resin, patina on the whole. The structure remains solid and the central impression is clearly legible.

Did you know? The Caprice des Dieux brand, launched in 1956, marked the history of French advertising with its innovative visual campaigns. Promotional keyrings were commonly offered by cheesemongers and grocery stores in the 60s to 80s, contributing to the widespread dissemination of the image of major food brands.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique and advertising items.

Keywords: antique keyring, vintage keychain, Caprice des Dieux goodies, retro advertising item, cheese keyring, 70s accessory, food advertising, resin metal keyring, vintage French keyring, retro kitchen gift, old promotional item, brand logo keyring