Vintage Caprice des Dieux Metal Keychain Retro 80s Cheese Advertising

AFW - Antique France Worldwide

Description

This vintage promotional keyring features the iconic "Caprice des Dieux" brand, a famous French cheese. The item consists of a square medallion with rounded corners, a metallic visual appearance, mounted on a classic chain and a circular ring for attachment. The visible side features a faithful illustration of the oval Caprice des Dieux cheese box, on a white background, with the following inscriptions: "Caprice des dieux" in yellow, "UN AMOUR DE FROMAGE" in red on a white background, and "un amour de fromage" in red at the bottom of the visual.

The medallion's backing has a light grey marbled effect, giving it a retro style typical of promotional items from the 80s. The clear, colourful central print reinforces the advertising authenticity of this keyring. The chain and ring have a shiny metallic appearance, consistent with the "metal" mention in the keywords.

The keyring's surface is smooth, with no apparent relief on the visible part. No major defects are observable on this side, apart from slight marks of use compatible with a vintage item. The overall design is very understated, ideal for highlighting the historical graphics of the Caprice des Dieux brand.

This keyring will be suitable both as a retro everyday accessory and as a decorative piece on a bunch of keys or a desk. Its careful presentation and advertising design make it a visual testament to French food brand communication in the 80s.

Condition

Used item, sold as is. Slight traces of use visible on the medallion's surface, with no impact on the legibility of the inscriptions or the overall solidity.

Did you know? The Caprice des Dieux brand was launched in 1956 and quickly established itself as a benchmark for soft, bloomy-rind cheese in France. Its slogan "Un amour de fromage" (A love of cheese) and its oval box became symbols of food advertising in the 70s and 80s.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specialising in vintage and advertising items.

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