Vintage Caprice des Dieux Metal Keychain Retro Cheese Advertising

AFW - Antique France Worldwide

Description

Old advertising keychain, representing the emblematic "Caprice des Dieux" cheese brand. The item has a rectangular shape with rounded corners, with a visible ring and link chain, in a shiny metallic finish. The front of the keychain displays an advertising label under a transparent coating, featuring the "Caprice des Dieux" logo in gold letters, accompanied by the slogan "un amour de fromage" (a love of cheese) in red, and the brand's blue and yellow visual. The surface has a smooth, slightly domed appearance, with a transparent effect around the central label.

The dominant colors are white, blue, yellow, and red, true to the brand's visual identity. The keychain is attached to a chain made of three classic metal links, connected to a circular metal ring. The whole evokes promotional items from past decades, typical of French advertising campaigns from the mid to late 20th century.

The main part appears to be made of a metallic or chrome-plated material (material confirmed by the keywords), with a central window embedding a reproduction of the Caprice des Dieux label. No other pattern, logo, or text is visible on the presented side, apart from the aforementioned advertising inscriptions.

This vintage advertising keychain is representative of promotional items distributed to enhance the visibility of food brands in France. The general condition is clearly visible in the photo: the main surface shows no obvious scratches, chips, or signs of oxidation on the visible part; the metal's shine is preserved, and the print remains legible and clear.

The retro style of this item, the combination of metal and bright colors, as well as the typography, strongly evoke advertising productions from the 1970s-1980s.

Condition

Used item, sold as is. The visible sides are in good used condition, with no major defects apparent in the photo. The legibility of the inscriptions is preserved.

Did you know? The advertising keychain saw significant growth in France from the 1950s onwards, particularly thanks to the SEV company, a pioneer in the distribution of these items for major food and automotive brands. Caprice des Dieux, launched in 1956, quickly became a symbol of soft cheese, and its advertising campaigns remained among the most striking in the French landscape.

AFW Reassurance

Careful packaging and fast shipping guaranteed. Professional seller specializing in vintage and advertising items.

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