Vintage Caprice des Dieux advertising keyring old cheese

AFW - Antique France Worldwide

Description

This vintage promotional keyring is a faithful miniature reproduction of the famous "Caprice des Dieux" oval cheese box. The item, clearly visible in the photo, has a typical elongated shape with a curved surface. Its main side features the brand's historic graphics, including the mention "Caprice des Dieux Pasteurisé," the number "62" in a golden medallion, and the slogan "Un amour de fromage" (A cheese to love) in red letters on a white background. The entire design incorporates the emblematic blue, white, and gold colors, characteristic of the brand's packaging since the 1960s.

The keyring is attached to a chain composed of several links and a clipped ring, with a patinated appearance evoking aged metal. The promotional item shows visible signs of wear on the front, including scuff marks and a slight alteration of colors, testifying to its age and past use.

The finish of the decorative part gives a glossy lacquered effect on the blue and gold, while the red of the slogan appears slightly faded. No detail of the reverse side is visible in the photo. The general shape, typography, and graphic style are typical of French food promotional items from the mid to late 20th century.

This promotional keyring, both a utilitarian accessory and a collectible item, illustrates the craftsmanship of promotional goodies manufacturers. The main inscriptions are perfectly legible: "CAPRICE DES DIEUX Pasteurisé," "62," and "Un amour de fromage."

The piece is photographed on dark wooden furniture, in a warm ambiance, highlighting its retro appearance and natural patina.

Condition

Used item, sold as is. Presence of wear and visible marks on the front, patina, and small color alterations due to age and use.

Did you know? Caprice des Dieux, launched in 1956 by the Bongrain cheese dairy (now Savencia), is one of France's most iconic soft cheeses. Its immediately recognizable oval blue and gold packaging was designed to stand out from traditional round boxes and make an impression on shelves in the 1960s.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller. Each item is handled with care to ensure its preservation during transport.

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