{"product_id":"porte-cles-vintage-caprice-des-dieux-publicitaire-ancien-retro-france","title":"Vintage Caprice des Dieux advertising keyring old retro France","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis vintage advertising keychain features the iconic French cheese brand Caprice des Dieux. The object has a rectangular shape with rounded corners and a metal ring attached by a chain, typical of advertising keychains distributed in the second half of the 20th century. The transparent medallion reveals a brightly colored illustrated insert, showing the words \"Caprice des Dieux\" in yellow, as well as a stylized visual of the brand's characteristic blue and gold box.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side of this keychain also displays inscriptions in French, including the phrase \"Un amour de fromage\" (A cheese to love), Caprice des Dieux's advertising slogan. The print retains well-contrasted colors: blue, red, yellow, and white dominate the composition, perfectly consistent with the brand's visual identity during the vintage years. The surface of the keychain has a slightly satiny translucent appearance, allowing light to filter through and highlighting the depth of the encapsulation.\u003c\/p\u003e\n\n\u003cp\u003eThe metallic part, consisting of a link chain and a simple circular closing ring, shows a silver finish with a patinated appearance, without excessive shine. No markings are visible on the metallic area of the side shown. The keychain is photographed against a white background, which highlights its transparency and the conservation status of the internal illustration.\u003c\/p\u003e\n\n\u003cp\u003eThis type of item was commonly offered as a promotional gift by food brands in the 1970s-1980s, to build customer loyalty and enhance brand recognition. The internal illustration, well-centered, shows no discoloration or major stains on the visible side. No significant structural defects are observable in this view, apart from slight traces of use consistent with the object's age and function.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Some signs of wear and micro-scratches visible on the transparent surface and the metallic part, with no missing parts or apparent cracks on the visible side. The internal illustration remains clear and legible.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Caprice des Dieux brand was launched in 1956 by the Bongrain cheese dairy (now Savencia) and quickly became successful thanks to its innovative advertising campaigns. The slogan \"Un amour de fromage\" has been used since the 1970s, making this type of keychain a testament to the history of French food marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping are guaranteed by a professional seller specializing in antique and vintage advertising items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: advertising keychain, vintage keychain, Caprice des Dieux, antique cheese, retro goodies, 70s advertising, cheese keychain, promotional item, France food memorabilia, translucent keychain, antique advertising gift, collectible keychain, 80s keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54236108357959,"sku":"ba7ac3c4-2d68-47ce-90dd-fba879ed9bfb-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_fff284aa-8924-4177-b4f3-806713e22586.jpg?v=1782479846","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-caprice-des-dieux-publicitaire-ancien-retro-france","provider":"AFW","version":"1.0","type":"link"}