Vintage Caprice des Dieux promotional retro old cheese keyring

AFW - Antique France Worldwide

Description

Old advertising keyring for the Caprice des Dieux brand, visible in the photo. This keyring has a rectangular shape with rounded corners, with a transparent front revealing a cardboard or printed insert inside. The central illustration shows the famous Caprice des Dieux logo, recognizable by its blue oval surrounded by gold, with two white angels on each side and a stylized sun. The inscription "Caprice des dieux" appears in yellow, accompanied by the slogan "un amour de fromage" (a cheese to love) in red and white, perfectly legible on the visible side.

The structure of the keyring shows a silver metal ring, connected to the main part by a small two-link chain. The main element displays a slightly convex and transparent surface, probably made of resin or plastic (translucent appearance observable), typical of advertising objects from the 1960s to 1980s.

The internal printing shows no major discoloration, and the colors remain vibrant: deep blue, golden yellow, white, and bright red. The typography and graphics correspond to the retro advertising style, with an aesthetic faithful to the Caprice des Dieux brand image from the second half of the 20th century.

The visible side shows no apparent cracks or chips, but there are some micro-scratches from use and a slight patina on the plastic part, indicating past use. The metal ring shows slight surface oxidation, without deformation of the circle. No major structural defects are visible in this view.

This type of keyring was widely used as a promotional item by French food brands in the 1960s-1980s, recognizable by both its robust construction and its evocative graphic design of the era.

Condition

Used item, sold as is. Visible signs of use: micro-scratches on the transparent surface, patina and slight oxidation on the ring. The print remains clear and legible.

Did you know? The Caprice des Dieux brand was launched in 1956 by the Bongrain cheese dairy (now Savencia). This soft-ripened cheese has become an emblem of French advertising, notably through its visual campaigns and its slogan "un amour de fromage", which appeared as early as the 1960s on many promotional items, including keyrings distributed in stores.

AFW Reassurance

Fast shipping and careful packaging. Professional seller specializing in advertising and vintage items.

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