Vintage Caprices des Dieux keyring, metal and plastic, retro cheese ad

AFW - Antique France Worldwide

Description

Old advertising keyring, representing the "Caprices des Dieux" brand, an emblematic French cheese product. The object features a main rectangular structure with rounded corners, with a translucent plastic-like body, integrating an advertising insert under the surface. This insert displays the blue and gold "Caprices des Dieux" logo on a white background, accompanied by the mention "un amour de fromage" (a love of cheese) in red letters, as well as the slogan "un amour de fromage" visible at the bottom. The upper part of the keyring has a shiny silver-plated metal ring, connected to the main element by a twisted link chain, typical of promotional accessories from the 60s to 80s.

The visible side displays a clear and colorful print, with a light gray internal border that highlights the central graphic. The object is distinguished by a retro aesthetic, faithful to the visual codes of 20th century French food advertising. No other inscription, mark or decoration is visible on this side.

The structure of the keyring shows a slight relief on the perimeter, highlighting the vintage aspect of the accessory. The transparency of the main material highlights the internal insert, whose colors are well preserved despite some signs of wear and micro-scratches on the surface, visible from certain angles.

The metal ring, with a side opening, has a patinated appearance consistent with the age of the object. The chain connecting the ring to the main body is made of matching metal, with a twisted pattern and a classic opening.

Condition

Used item, sold as is. Presence of signs of use: micro-scratches, slight traces of patina on the metal, some visible rubbing on the plastic surface. Overall in good visual condition for a vintage advertising accessory.

Did you know? Caprices des Dieux, launched in 1956 in the Ardennes, is one of France's best-known soft cheeses. Its oval shape and blue and gold packaging have become icons of French agri-food marketing, and the brand widely used promotional items, including keyrings, in its advertising campaigns from the 1960s to the 1980s.

AFW Reassurance

Careful professional packaging and fast shipping. Seller specializing in authentic antique and advertising items.

Keywords: old keyring, vintage keychain, cheese advertising keyring, Caprices des Dieux ad, retro accessory, dairy advertising, plastic metal keyring, French advertising objects, old French keyring, Caprice keyring, 70s accessory, cheese promotion, vintage advertising keyring