Vintage keychain Carré de l'Est cheese retro pub yellow square

AFW - Antique France Worldwide

Description

Old square advertising keychain, typical of promotional items distributed by French food brands over past decades. This keychain features a visible face protected by a transparent surface, revealing a bright yellow printed visual. The inscription "Carré de l'Est Pur-Crème" dominates the center, accompanied by an ornate crest and graphic details evoking a traditional cheese label.

The central part presents detailed heraldic decoration, with floral motifs and stylized lettering, reinforcing the retro look of the item. At the bottom, the mention "Fabriqué par Fro-Blanc à Pagny la Blanche Côte, Meuse" is clearly visible, along with a red seal indicating "50 ans de tradition," characteristic elements of French food advertisements from the mid-20th century. The visible edge of the keychain has a clear finish, appearing plastic or resin, without being able to specify the exact material due to a lack of explicit indication.

The keychain is equipped with a patinated metal ring, connected by a classic fastener, clearly visible in the photo. The ensemble displays a retro aesthetic, reinforced by the old typography and saturated colors of the visual. No details are observable on the back or other non-visible sides.

The visible surface shows some signs of wear, particularly slight marks or scratches on the transparent part, without affecting the readability of the advertising decoration. The patina of the ring suggests past use, typical of keychains distributed from the 60s to the 80s.

Condition

Used item sold as is, with visible wear and marks on the main face. Patinated ring, intact and readable advertising visual. See photo for precise details.

Did you know? Carré de l'Est is a French soft cheese, originating from the Lorraine region. Advertising keychains were frequently distributed by French cheese dairies starting in the 1960s, becoming true mass communication tools and witnesses to the agri-food history.

AFW Reassurance

Careful packaging, fast shipping, and tracked delivery by a professional seller specializing in vintage and advertising items.

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