Vintage Casino Sélection keyring, metal and resin, retro look, promotional

AFW - Antique France Worldwide

Description

Old promotional keyring featuring the "Casino Sélection" logo in green letters on a yellow background, visible under a translucent resin or plastic-like surface. The medallion has a slightly trapezoidal shape with rounded edges, with a light gray marbled effect around the perimeter, giving it a retro style typical of promotional items from the 60s-70s. The inscription "SÉLECTION Casino SÉLECTION" is clearly legible, printed on the front, and framed by a green geometric pattern.

The keyring is mounted on a short link chain and a shiny metal ring, equipped with a robust spring clasp, clearly visible in the photo. The whole gives an impression of solidity and careful manufacturing, true to the style of promotional items distributed by French food retailers during the 20th century. The contrast between the colorful central part and the gray perimeter highlights the decorative effect of the piece.

The visible face of the medallion has no additional decoration, apart from the "Casino Sélection" emblem. No major defects, chips, or cracks appear in the image; the surface appears shiny, with a slight patina or micro-scratches from use, typical of an old, circulated item. The chain and ring show no noticeable traces of oxidation or rust on the visible part.

This promotional keyring is a representative example of vintage brand merchandising, designed to promote Casino's "Sélection" products. The overall aesthetic evokes the retro period, with a simple and effective design, easily identifiable by enthusiasts of old objects or souvenirs of great French brands.

The photo highlights the front only; no elements of the back are visible or described here. The piece is photographed on an old wooden background, reinforcing its vintage character and the authenticity of the presentation.

Condition

Used item, sold as is. Moderate signs of use visible: slight patina on the medallion's surface, discreet micro-scratches, overall in good condition for an old promotional item.

Did you know? The Casino group, founded in 1898, is one of the oldest French retail chains. From the 1950s-1970s, Casino popularized promotional items, including advertising keyrings, to build customer loyalty and spread its image throughout France. These items are now witnesses to the history of French marketing and commercial design.

AFW Reassurance

Careful packaging and fast shipping by a professional seller. The item will be carefully protected to ensure its safe delivery.

Keywords: Casino keyring, vintage keychain, retro keyring, old promotional item, Sélection Casino, merchandising accessory, resin keyring, old French keyring, supermarket advertising, vintage goodie, Casino souvenir, metal keyring