Vintage Danone advertising keyring, old blackcurrant yogurt, metal look

AFW - Antique France Worldwide

Description

Old advertising keychain, round in shape, featuring a visible side illustrated with a visual reminiscent of a blackcurrant flavored yogurt pot from the Danone brand. The object stands out for its retro appearance, typical of food advertising from the second half of the 20th century, with dominant purple and white colors and some golden or copper touches on the backing.

The main part of the keychain features a partially erased but still legible illustration: the word "Danone" in yellow letters can be seen, as well as the mention "yaourt au cassis" (blackcurrant yogurt) on a purple background, accompanied by a stylized bunch of blackcurrants. The outline of the label shows signs of wear and friction, revealing the surface of a material with a metallic or lacquered appearance, without being able to identify it precisely.

The keychain's attachment is a carabiner type, with a patinated bronze finish, attached to a short chain connected to the advertising part. The whole clearly evokes advertising production from the 60s to 80s, both by its graphics and its compact form and characteristic typography.

The visible side of the keychain shows several areas of alteration: material or print losses on the visual, scratches, and marked patina, confirming prolonged use and exposure to friction. However, the object retains good legibility of the brand and the main motif, which gives it decorative and historical interest for lovers of vintage advertising design.

The object is photographed on a carved wooden surface, highlighting its retro appearance and its utilitarian function as a keyring accessory or bag decoration.

Condition

Used item, sold as is. Pronounced wear visible on the visual (alterations, scratches, color loss), patina on the metallic part. Attachment function not tested.

Did you know? The Danone brand began in the 1910s in Spain before establishing itself in France in the 1930s with its plain yogurts, then flavored ones. Advertising keychains were widely used in the 60s-80s to promote food brands, with each new product or flavor often leading to a limited series of derived objects.

AFW Reassurance

Fast shipping and careful packaging by a professional seller specializing in antique and advertising items.

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