{"product_id":"porte-cles-vintage-daure-publicite-alcool-france-retro-annees-70","title":"Vintage DAURÉ keychain alcohol advertising France retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eVintage promotional keychain from the DAURÉ brand, visible on the front with a graphic print typical of the 70s. This keychain has a slightly rounded square shape, with a transparent outline revealing an internal printed advertisement. The inscription \"DAURÉ\" is positioned vertically on the left, accompanied by a graphic red dot in the upper left corner, a detail typical of the advertising design of the period. On the main part, \"L’APÉRITIF FAMILIAL\" (THE FAMILY APERITIF) is repeated several times, highlighting the convivial purpose of this French alcoholic product. In the lower right corner, the mention \"modèle n° 7\" (model n° 7) is clearly legible, suggesting a specific series or collection produced by the brand.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is equipped with a silver-colored metal ring, connected to a carabiner system, practical for attaching to a keyring or bag. The plastic shows a slight patina and some visible signs of wear, particularly a yellowed area in the lower right corner, confirming its vintage authenticity. The internal print remains clearly legible despite some signs of wear on the transparent surface.\u003c\/p\u003e\n\n\u003cp\u003eThe general style of the graphics, the use of black typographic characters on a white background, and the simplicity of the advertising message are characteristic of French promotional items from the 70s. The whole evokes the world of popular aperitifs distributed in France at that time.\u003c\/p\u003e\n\n\u003cp\u003eThis promotional keychain combines both a utilitarian aspect and a retro decorative dimension, highly sought after in the world of old advertising objects related to alcohol and French brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is: signs of use, visible yellowing, plastic surface with some superficial scratches. The internal print remains clear and perfectly legible. The metal ring and carabiner are functional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e French promotional keychains, particularly those distributed by alcohol brands in the 60s and 70s, were often produced in numbered series to build customer loyalty. Today, they are considered witnesses to the history of marketing and popular design in France.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour order will be carefully packaged and shipped quickly by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old promotional keychain, keychain advertising, retro alcohol keychain, family aperitif, 70s advertising item, DAURÉ advertisement, keyring France vintage, transparent plastic keychain, aperitif graphic design, vintage keyring accessory, old french keychain, alcohol brand keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54252428001607,"sku":"59c532f7-b987-47dc-aba7-43cbb1ef5deb","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_8be0d528-1b6f-4462-a516-f33d2a41811b.jpg?v=1782736378","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-daure-publicite-alcool-france-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}