Vintage keychain Excella blue coffee old advertisement retro

AFW - Antique France Worldwide

Description

Vintage promotional keychain from the Excella brand, visible on the front of the item. This keychain has an elongated rectangular shape, bright blue in color, with a shiny surface. On the visible side, a black and white graphic depicts a stylized female silhouette, appearing to pour coffee, accompanied by the inscription "café EXCELLA" in white capital letters, as well as a smaller mention at the bottom right: "ne 250 gr".

The keychain's attachment consists of a metal chain with round links, connected to a triangular ring with a wide opening, with a matte finish and an aged metallic appearance. The whole shows a typical advertising aesthetic from the mid to late 20th century, with a sleek graphic design and contrasting colors, characteristic of vintage promotional items.

The keychain displays a beautiful homogeneity in its blue hue, with a few micro-traces of wear visible on the shiny surface, testifying to its age. The inscriptions are perfectly legible and the advertising motif remains intact. No major chips or deformation are observable on the exposed side.

This type of item was often distributed as promotional material by French coffee brands, intended for daily use or to remind customers of the brand. The retro side and the "Excella" typography reinforce the decorative and nostalgic appeal of this keychain.

The set is presented on a soft background, highlighting the brilliance of the blue and the contrast of the black and white graphics. This promotional keychain can easily be attached to a keyring or displayed in a showcase, thanks to its compact shape and sturdy attachment.

Condition

Used item, sold as is. Slight visible traces of wear, shiny surface, legible inscriptions. Chain and attachment in good apparent condition.

Did you know? The Excella brand was known in France for its ground coffees distributed in the 1960s-1970s, a period when promotional items such as keychains were common marketing tools to build customer loyalty. These promotional materials are now sought after for their graphic design representative of the era.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller. Each item is handled with the utmost care to guarantee its protection during transport.

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