{"product_id":"porte-cles-vintage-fido-chien-publicitaire-ancien-marron-retro-annees-70","title":"Vintage FIDO dog advertising keyring old brown retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keyring depicting a seated dog in profile, in a caricatural style, with large floppy ears and a rounded nose. The object is uniformly brown, with a visible smooth, matte finish on the surface. The keyring has a stylized and minimalist silhouette, typical of 1970s advertising creations. The base of the dog features the inscription \"FIDO\" in capital letters, directly molded into the material.\u003c\/p\u003e\n\n\u003cp\u003eThe keyring consists of a molded dog-shaped medallion, connected to a short chain and a circular metal ring for attaching keys. The ring and chain have a silver metallic appearance, with no precise material indication. The main dog-shaped part appears to be made of a synthetic material with a plastic or resin-like appearance, but the exact composition is uncertain (no material indication in the keywords, so not affirmed).\u003c\/p\u003e\n\n\u003cp\u003eThe visible side shows careful workmanship in the volumes, with simplified details: muzzle, slightly protruding tongue, curled tail, and stylized paws. The uniform brown color covers the entire dog, with no other apparent decorative motifs. No other logo or text is visible on this side.\u003c\/p\u003e\n\n\u003cp\u003eThe general style evokes the playful advertising objects distributed in the 70s, with a retro aesthetic and a graphic approach typical of that period. The compact shape and visual robustness are characteristic of promotional goodies of the era.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. The whole has a homogeneous appearance, with no apparent chips or cracks on the photographed side. The ring and chain appear functional, with a slight patina consistent with age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e FIDO was used as a brand name for several advertising campaigns in the 60s and 70s, particularly for food or household products. Keyrings depicting animal mascots were often given as gifts during in-store promotions, quickly becoming emblematic objects of popular advertising of the time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYour purchase will be carefully packaged and shipped quickly by a professional seller, experienced in antique and vintage advertising objects.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: FIDO keyring, vintage keychain, advertising mascot dog, retro promotional item, 70s advertising keyring, old goodies, dog figurine keyring, vintage Fido gift, old advertising keyring, animal cartoon keychain, brown keyring, dog advertising mascot\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54312432697671,"sku":"a1bc9b97-2c50-4705-bc0a-8aa247c07479-PA0.15","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_837b2f9d-7dde-487f-9eba-9100bdce3cb6.jpg?v=1783540417","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-fido-chien-publicitaire-ancien-marron-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}