Vintage Cheese POK keychain metal advertising retro old decorative accessory

AFW - Antique France Worldwide

Description This vintage advertising keychain features the "Fromage POK" brand, identifiable by the clear inscription "FROMAGE POK JAMBON FUMÉ" on the front of the medallion. The item has a slightly domed square shape, with a transparent frosted edge, revealing a red background label decorated with small yellow and white floral motifs. The black and yellow typography, typical of French food advertisements from the mid-20th century, accentuates the retro appeal of this accessory.

The upper part of the keychain is equipped with a silver-plated metal ring connected by an oval link chain, ensuring robustness and ease of attachment. The chain and ring ensemble boasts a smooth metallic finish and a shiny appearance, true to the style of utilitarian accessories from the 60s-70s. The pendant is made of translucent resin or plastic, allowing the advertising graphic inserted inside to be highlighted.

On the visible side, the mention "THIAMORGAN" is discreetly engraved or printed in the material, which may correspond to the manufacturer or distributor of the keychain. No excessive signs of wear are observable on the front, apart from a few traces or micro-scratches from use, characteristic of an object that has been circulated while remaining in good overall condition.

This keychain is a retro advertising accessory, typical of promotional items distributed by French food brands during the second half of the 20th century. It is a representative example of the visual communication of the era, combining functionality and brand promotion.

Its popular-inspired graphics, vibrant colors, and distinctive typography make it a decorative object in its own right, ideal for adding a vintage touch to a key ring, a display case, or a workspace. Its robust manufacturing and evocative design attest to the craftsmanship of advertising object manufacturers of this period.

Condition Used item, sold as is. Possible presence of micro-scratches or superficial marks related to use, no visible cracks or breaks on the front.

Did you know? Advertising keychains experienced considerable growth in France from the 1960s onwards, particularly thanks to specialized manufacturers like Thiamorgan, who offered customized models for food, automotive, and consumer brands. These items served as both advertising support and promotional gifts, becoming over time true testaments to French industrial graphic design.

AFW Reassurance Your order will be carefully packaged and shipped promptly. AFW Antique France Worldwide guarantees professional service and particular attention to shipping quality.

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