Vintage Beaujolais advertising metal teardrop crest keyring

AFW - Antique France Worldwide

Description

Old advertising keychain, teardrop-shaped, featuring a central "BEAUJOLAIS" coat of arms on a dark background. The coat of arms consists of a crowned black lion, surmounted by a red embattled band, typical of regional heraldry. The inscription "BEAUJOLAIS" appears in capital letters in a light cartouche below the coat of arms, perfectly legible. The main element of the keychain is transparent and smooth, revealing the graphic inserted in the center.

The attachment ring, made of metal according to the keywords, is connected to the main body by a twisted chain with two visible links. The whole displays a retro aesthetic, typical of advertising objects from the 1960s-1970s, with typography and graphic style reminiscent of that era.

The visible side has a glossy surface, without superfluous decoration, highlighting the central motif. No major defects are visible on the photographed area, apart from slight traces of use and a patina consistent with its age. The teardrop shape adds an elegant touch to the object, which stands out for its simplicity and the crispness of its coat of arms.

This keychain, by its style and apparent materials, is part of the tradition of promotional items distributed by Beaujolais wine houses and regional businesses. It represents a typical example of 20th-century French wine advertising.

The object is photographed against a background of old books, which highlights its vintage character and visual authenticity. The chain and attachment ring are well-proportioned for daily use.

Condition

Used item, sold as is. Visible signs of wear, slight patina on the surface and ring. No chips or apparent structural defects on the presented side.

Did you know? The coat of arms used on this type of keychain is inspired by the historical arms of Beaujolais, a renowned wine region of France. In the 1960s-70s, many estates and wine merchants distributed this type of advertising keychain at fairs or as customer gifts, contributing to the global renown of Beaujolais Nouveau.

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Keywords: old keychain, vintage keychain, Beaujolais keychain, wine advertising, regional coat of arms, retro keychain, key ring France, wine advertising item, vintage metal accessory, Beaujolais goodies, teardrop keychain, 70s keychain