{"product_id":"porte-cles-vintage-goutte-blason-beaujolais-publicitaire-metal","title":"Vintage Beaujolais advertising metal teardrop crest keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, teardrop-shaped, featuring a central \"BEAUJOLAIS\" coat of arms on a dark background. The coat of arms consists of a crowned black lion, surmounted by a red embattled band, typical of regional heraldry. The inscription \"BEAUJOLAIS\" appears in capital letters in a light cartouche below the coat of arms, perfectly legible. The main element of the keychain is transparent and smooth, revealing the graphic inserted in the center.\u003c\/p\u003e\n\n\u003cp\u003eThe attachment ring, made of metal according to the keywords, is connected to the main body by a twisted chain with two visible links. The whole displays a retro aesthetic, typical of advertising objects from the 1960s-1970s, with typography and graphic style reminiscent of that era.\u003c\/p\u003e\n\n\u003cp\u003eThe visible side has a glossy surface, without superfluous decoration, highlighting the central motif. No major defects are visible on the photographed area, apart from slight traces of use and a patina consistent with its age. The teardrop shape adds an elegant touch to the object, which stands out for its simplicity and the crispness of its coat of arms.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain, by its style and apparent materials, is part of the tradition of promotional items distributed by Beaujolais wine houses and regional businesses. It represents a typical example of 20th-century French wine advertising.\u003c\/p\u003e\n\n\u003cp\u003eThe object is photographed against a background of old books, which highlights its vintage character and visual authenticity. The chain and attachment ring are well-proportioned for daily use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible signs of wear, slight patina on the surface and ring. No chips or apparent structural defects on the presented side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The coat of arms used on this type of keychain is inspired by the historical arms of Beaujolais, a renowned wine region of France. In the 1960s-70s, many estates and wine merchants distributed this type of advertising keychain at fairs or as customer gifts, contributing to the global renown of Beaujolais Nouveau.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping ensured by a professional seller. Your purchase benefits from rigorous tracking.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, vintage keychain, Beaujolais keychain, wine advertising, regional coat of arms, retro keychain, key ring France, wine advertising item, vintage metal accessory, Beaujolais goodies, teardrop keychain, 70s keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54261639283015,"sku":"3cce9d65-4168-47b0-aa30-5297cfa61e5e","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_cfe59a5b-2a5a-4944-8e7e-464b3ec36027.jpg?v=1782848911","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-goutte-blason-beaujolais-publicitaire-metal","provider":"AFW","version":"1.0","type":"link"}