{"product_id":"porte-cles-vintage-gramont-metal-publicite-fromage-rectangulaire-illustre","title":"Vintage GRAMONT metal keychain, cheese advertisement, rectangular illustrated","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, elongated rectangular shape, from the world of vintage promotional items. The object features a visible side decorated with a colorful illustration resembling a cheese label, predominantly green with a red insert bearing the inscription \"GRAMONT\". The central design depicts a cheese on a board accompanied by stylized plant motifs, typical of mid-20th century food imagery.\u003c\/p\u003e\n\n\u003cp\u003eThe upper part shows the brand name \"GRAMONT\" in white capital letters on a red background, accompanied by additional smaller mentions, difficult to read in this photo. The green frame and graphic details suggest a retro advertising style, faithful to the aesthetic of promotional keychains distributed in France in the 60s and 70s.\u003c\/p\u003e\n\n\u003cp\u003eThe keychain is mounted on a metal ring connected to a carabiner-type attachment, with a shiny silver finish. The whole has a robust appearance, designed for daily use. The visible side of the keychain shows a smooth surface, with slight reliefs around the illustration, as well as a light patine of use, visible on the edges.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain is distinguished by its vintage graphics and its link to the history of food advertising objects, particularly French dairy products. The illustration, well preserved despite slight signs of wear, offers good readability and authentic retro charm.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. The illustration is generally well preserved, with slight signs of wear visible on the edges and surface. The metal attachment is functional, with no apparent deformation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e Advertising keychains experienced considerable growth in France from the 1950s onwards, particularly in the agri-food sector. Cheese brands like Gramont used these objects to build customer loyalty and mark their presence in daily life, each keychain becoming a mini pocket advertisement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping from a professional seller. The item receives special attention to ensure its safety during transport.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, cheese advertisement, Gramont keychain, retro advertising item, metal keychain, illustrated keychain, cheese keyring, 60s advertising keychain, food brand keychain, promotional keychain, keychain France\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54319339503943,"sku":"2c8e8a33-5ef8-4488-9855-e194fbcfe143","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_dcb46010-d6b1-4d5b-a396-ea81eeb9a47a.jpg?v=1783652683","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-gramont-metal-publicite-fromage-rectangulaire-illustre","provider":"AFW","version":"1.0","type":"link"}