Vintage Grosjeanbon triangular amber keychain retro old advertisement

AFW - Antique France Worldwide

Description

This old advertising keychain has a rounded triangular shape, characteristic of retro models from past decades. Its translucent amber hue, flecked with small dark inclusions, gives it a visual appearance reminiscent of tinted resin or vintage plastic. In the center, a circular disc features a colorful advertising visual: the word "Grosjeanbon" is clearly visible in stylized lettering, accompanied by an illustration of ham on a dark green background, typical of period food campaigns.

The chain is made of fine links with a patinated gold finish, connected to a spring ring in aged metal, which shows prolonged use. The whole displays a consistent retro aesthetic, both in the design of the medallion and in the typography and graphics of the central logo. The visible side reveals a domed, smooth and shiny surface, with a few discreet marks related to age.

The "Grosjeanbon" advertisement evokes a brand or establishment specializing in charcuterie or food products, illustrated here by a stylized slice of ham. The object is distinguished by its warm color, its translucent effect and the presence of natural inclusions in the material, reinforcing its vintage authenticity.

This compact retro advertising keychain is typical of promotional accessories distributed by French food brands in the mid-20th century. The visible side shows neither a manufacturer's signature nor mention of provenance, only the central illustration being legible.

The attachment ring and chain show slight oxidation, consistent with period use. No major chips or cracks are visible on the main part; the surface retains a beautiful shine despite some superficial micro-scratches from use.

Condition

Used item, sold as is. Wear and tear on the chain and ring, medallion surface in good overall condition with some visible superficial marks.

Did you know? Translucent resin advertising keychains were very popular in France between the 1950s and 1970s. Offered by merchants, they served as both promotional material and small everyday utility items, and are now valuable witnesses to the history of food advertising.

AFW Reassurance

Your order will be carefully packaged and shipped quickly by a professional seller accustomed to antique and vintage items.

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