Vintage I.F.R.A.M. keyring old round red logo retro decorative accessory

AFW - Antique France Worldwide

Description

Antique round-shaped keyring, featuring the I.F.R.A.M. logo on the visible side. The item has a metallic structure with a glossy finish, and a circular medallion decorated with a golden background and a red pattern. The central logo, clearly legible, consists of the text "I.F.R.A.M." in white letters arranged in an arc, accompanied by a stylized red graphic evoking a helmet or an abstract motif, typical of 60s-70s advertising graphic design.

The keyring has a wide opening, allowing for easy attachment to a bunch of keys or a loop. The medallion's surface shows a slight patina and some visible signs of wear, including micro-scratches and small marks, indicating past use. The dominant color is golden with metallic reflections, contrasted by the vibrant red of the central logo.

The construction appears robust, with a metallic rim around the medallion that gives it a distinctive retro look. No other markings or inscriptions are visible on the presented side. The contours are rounded, with no sharp angles, and the metal finish remains uniform despite the signs of time.

This vintage keyring, by its design and logo, fits into the advertising aesthetics of past decades. It may evoke the world of promotional accessories for businesses or associations, particularly popular in the mid-20th century.

The presentation on a white textile background highlights the metal's shine and the colored motif's intensity, emphasizing the object's decorative character. The logo's typography and color palette suggest manufacturing prior to the 1980s.

Condition

Used item, sold as is. Presence of wear marks, superficial scratches, and visible patina on the metallic part and the medallion. The overall item remains in good presentable condition for an old accessory.

Did you know? The promotional keyring saw its boom in France between the 1950s and 1970s, a period during which many companies had personalized models made to promote their brand. Colorful logos and rounded shapes were particularly appreciated for catching the eye and enhancing the company's daily visibility.

AFW Reassurance

Careful packaging and fast shipping are provided by a professional seller specializing in antique and vintage items. Your purchase benefits from attentive tracking until reception.

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