Vintage "the devil's droppings" metal and resin advertising keyring

AFW - Antique France Worldwide

Description

This vintage promotional keyring features a triangular, rounded-edge visible face, made of translucent gray marbled resin, complemented by a silver metal ring. In its center, a circular insert under the resin displays the text "la crotte du diable" (the devil's dung) in white letters on a red and yellow gradient. The lower part of the inscription shows a stylized black character, with horns and a forked tail, holding a cup in hand – a typical illustration of humorous advertising imagery from the 1970s-1980s.

The central visual is complemented by a curved slogan, difficult to read in the photo but suggesting a promotional phrase. The entire keyring exudes a retro aesthetic, with vibrant colors and simple typography, characteristic of late 20th-century advertising objects.

The classic spring-type metal ring is attached to the upper part of the keyring by a small connecting ring, clearly visible in the photo. The resin has a glossy and smooth appearance, with no apparent chips on the visible face. The edge reveals the thickness of the material, typical of keyrings made with advertising inclusions.

The exposed face shows no deep scratches or major defects. Only tiny traces of use or slight superficial marks may appear depending on the angle of light, which is common for this type of old object. No manufacturer's logo is visible on the presented face.

Condition

Used item and sold as is. Some possible marks or traces of use, consistent with the age and promotional use of the keyring.

Did you know? Molded resin promotional keyrings saw a real boom in France from the 1960s to the 1980s, driven by the imagination of beverage brands, food products, and local specialties. They were often distributed in cafes or during events, and some humorous slogans or quirky visuals became cult favorites with the general public.

AFW Reassurance

Fast and careful shipping, packaging adapted to the fragility of the item. Experienced professional in the sale of antique and promotional items.

Keywords: vintage keychain, retro keychain, 70s advertising, old ad accessory, resin keychain, promotional goodies, la crotte du diable, humor keychain, old French keyring, beverage advertising, translucent resin, retro promotional item