Vintage keyring Laiterie de Rives Abilly Le Fin Pépère retro pub cheese Tour

AFW - Antique France Worldwide

Description

Old advertising keychain, teardrop-shaped, featuring on its main side a round label from the Rives Abilly dairy (Touraine), mentioning the specialty "Le Fin Pépère". The whole is encased in a transparent resin with a smooth and domed appearance, clearly showing the graphic details of the label, printed in yellow, red, green and black. The typography and layout are characteristic of advertising objects from the mid to late 20th century.

The visual includes the following text: "LAITERIE DE RIVES ABILLY", "SPÉCIALITÉ LE FIN Pépère", "PASTEURISÉ", "Fabriqué en TOURAINE", "42 POUR CENT DE MATIÈRE GRASSE" (DAIRY OF RIVES ABILLY, SPECIALTY LE FIN Pépère, PASTEURIZED, Made in TOURAINE, 42 PERCENT FAT). Stylized medal or award motifs are visible on the left, typical of the quality labels displayed on dairy products of the time.

The keychain structure consists of a shiny metal ring, connected to the main part by a short chain of links. The whole evokes promotional items distributed by French cheese dairies and dairies during the retro period, to customers or business partners.

The transparent surface reveals some small internal bubbles and irregularities, indicating artisanal or semi-industrial manufacturing. No details are visible on the back, the photo showing only the front. The colors are still vibrant and the overall condition of the object appears good, with slight traces of wear visible on the edge and surface.

This type of vintage advertising keychain is an authentic testimony to the history of dairy products and the communication of regional French brands. The object stands out for its retro graphics and its territorial roots (Touraine).

Condition

Used item, sold as is. Shows slight signs of use consistent with its age (micro-scratches, small surface irregularities). The inscriptions remain perfectly legible on the visible side.

Did you know? The Rives Abilly dairy, located in Touraine, produced many well-known cheeses and dairy specialties in the region. Advertising keychains of this type, very popular from the 1960s to the 1980s, were often offered by traders and remain today valuable witnesses to the history of French food brands.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller. The object will be carefully protected to ensure safe delivery.

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