Vintage Keychain Legal Coffee retro old advertisement, advertising item decor

AFW - Antique France Worldwide

Description

Vintage advertising keyring, representing a miniature of an instant coffee jar from the Légal brand. The keyring has a cylindrical shape, faithfully imitating a small jar of instant coffee, with a light-colored lid and a dark-looking body reminiscent of ground coffee. The visible side features a retro label, typical of old advertising items, on which one can clearly read: "DE CAFEINE LEGAL Soluble". The typography and colors (predominantly red, beige, and black) confirm an advertising style from past decades.

The keyring is equipped with a golden metallic ring connected to a short chain and a classic attachment system, also in an aged golden tone. The set is reminiscent of promotional items offered during purchases or distributed in stores by brands, here in the world of coffee. The finish of the plastic (or resin) of the jar is shiny, which accentuates the miniature realism effect.

This keyring stands out for its retro graphics and compact format, faithful to the image of advertising items from the 60s to 80s. The label features an illustration of a steaming coffee cup, an emblematic detail of the advertising design of the era. The mention "Soluble" reinforces the authenticity of the miniature reproduction of the original Légal brand product.

The keyring is photographed on a fluffy white background, which highlights its details and contrasts with the colors of the object. No major defects are visible on the presented side, apart from some slight traces of wear or patina on the metallic part, typical of an old or vintage item.

The inscriptions on the label are clearly legible: "DE CAFEINE LEGAL Soluble", as well as the mention "Tasse 1/2" and a line in smaller characters. The faithful reproduction of the packaging and the general style make it a decorative item appreciated in the world of vintage advertising objects.

Condition

Used item, sold as is. The overall condition is good for an old item: slight traces of use and patina on the metallic part, jar surface and label in good apparent condition on the visible side.

Did you know? Café Légal, founded in 1851 in Nantes, is one of the oldest French coffee brands. Miniature advertising items, like this keyring, were very common in the 60s-80s to build customer loyalty and spread the image of major food brands.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique and advertising items.

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