Vintage keyring Legal instant coffee old retro advertising item

AFW - Antique France Worldwide

Description

Old advertising keychain representing a jar of instant coffee from the brand Légal, well-known in the coffee sector in France. The item is made of molded plastic with a translucent dark brown finish reminiscent of coffee, and a cream-colored lid. The keychain consists of a ring and a metal support with a golden appearance, attached to the top part of the miniature jar.

The visible side features a clearly legible printed label: "DE CAFÉINE LÉGAL Soluble". The graphics are typical of advertising design from the 1960s-1970s, with red and black lettering on an aged yellow background. The mention "1 tasse / 1 dose dans chaque bocal" (1 cup / 1 dose in each jar) is also visible, reinforcing the authentic aspect of the advertising item.

The body of the keychain faithfully reproduces the shape of a small cylindrical jar, with molded ridges on the upper part, evoking the instant coffee jars of the Légal brand from that era. The overall appearance is distinctly retro, characteristic of advertising items from the second half of the 20th century.

The metal part of the ring has a golden finish, with no particular pattern, and the screw attachment system is visible on the upper part of the jar. The patina of the metal and the slightly yellowed sticker bear witness to prior use and natural aging over time.

The photographed side shows no other inscription or additional mark. The keychain is presented on a neutral white background, which highlights its colors and vintage graphics well.

Condition

Used item sold as is. Visible signs of wear on the label (yellowing, small marks), patina on the metal's golden finish. No apparent chips or cracks on the visible plastic surface. The keychain remains in good visual condition for a vintage advertising item.

Did you know? The Légal brand, founded in Nantes in the 19th century, is one of the oldest French roasting houses. From the 1950s-1970s, it distinguished itself through numerous advertising campaigns and promotional items, including this type of miniature keychain, which were often distributed in grocery stores or cafes to promote instant coffee.

AFW Reassurance

Your order will be carefully packaged and shipped quickly by a professional seller, with particular attention paid to the protection of the item.

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