{"product_id":"porte-cles-vintage-les-mutuelles-du-mans-assurance-retro-publicitaire","title":"Vintage Les Mutuelles du Mans insurance retro advertising keyring","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003ePeriod advertising keychain representing the company \"Les Mutuelles du Mans Assurances\". This keychain has a rectangular shape with rounded corners, with a central plate with a bright orange background on which the inscription \"LES MUTUELLES DU MANS ASSURANCES\" appears in black, perfectly legible letters. The whole is inserted in a transparent case with a slightly frosted appearance, offering a marked visual contrast and good protection for the inscription.\u003c\/p\u003e\n\n\u003cp\u003eThe thin link metal chain connects the case to a classic circular ring for attaching keys. The ensemble displays a style typical of advertising items distributed by French insurance companies during the 1960s-1980s, recognizable by its sober design and bold colors. The modern, sans-serif typography used reinforces the brand's institutional identity.\u003c\/p\u003e\n\n\u003cp\u003eNo additional decoration is present on the visible side; the design emphasizes the informative function and robustness of the object. The keychain is photographed on a varnished wooden furniture, which highlights its clean lines and retro style.\u003c\/p\u003e\n\n\u003cp\u003eThe attachment system consists of a metal chain and a split ring, a common solution for this type of utilitarian object. The surface of the case shows some traces of use or slight marks, characteristic of vintage objects that have been in circulation.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain is a representative example of French advertising objects intended to build customer loyalty. The translucent appearance of the case and the orange color of the interior support give it optimal daily visibility.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item sold as is. Shows slight marks or traces of use visible on the transparent surface, with no apparent structural defect on the photographed side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The advertising keychain took off in France in the 1950s, thanks in particular to insurance companies and banks who used them as a local communication medium. Les Mutuelles du Mans, now known as MMA, were among the pioneers of this type of institutional promotion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping by a professional seller. Each item is handled with care to ensure its protection during shipping.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keychain, vintage keychain, insurance advertising, Les Mutuelles du Mans, MMA promotional item, 70s retro, insurance goodies, advertising key accessory, translucent keychain, old advertising keychain, promotional item, vintage France keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54251248156999,"sku":"560e60dd-aa3f-4681-b11c-d613918762b8","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_79e00b74-ad6c-41d4-8fca-4e396c29b90d.jpg?v=1782722377","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-les-mutuelles-du-mans-assurance-retro-publicitaire","provider":"AFW","version":"1.0","type":"link"}