Vintage keychain LETRIAND advertising metal retro, old ring, 70s design

AFW - Antique France Worldwide

Description

This vintage advertising keychain features a typical 60s-70s design, immediately recognizable by its slightly irregular rounded shape, combined with a gray visual finish with a marbled effect. In the center, a circular medal is inserted, highlighting a colorful label predominantly blue, red, and white. The inscription "LETRIAND" appears at the top, on a red background, accompanied by other graphic elements evoking nature (tree, green landscape), the number "50", and the "G" logo at the bottom right. The ensemble evokes the advertisement of a regional company or product, probably food or industrial, typical of French visual communication in the second half of the 20th century.

The main part of the keychain is connected to a classic round metal ring by a short chain composed of two visible links. The attachment system is old-fashioned, with a twisted metal wire for the ring, indicating period manufacturing. The central label is protected by a transparent surface, probably made of plastic, which gives a shiny appearance to the whole.

The retro graphics, the use of bright colors, and the lettering style are characteristic of advertising objects from the 60s-70s. No major defects are visible on the front shown, apart from slight traces of use and a discreet patina on the ring, indicating prior use. The keychain retains all its legibility and decorative appeal.

The object, by its typology and style, corresponds to an old advertising keychain, also called a vintage keyring or retro key holder, sought after for decoration or collecting French advertising objects.

Condition

Used item, sold as is. The ring and chain show a slight patina due to age. The visible side of the medal is in good condition, with preserved colors and a shiny surface. Minimal traces of use visible throughout.

Did you know? Advertising keychains truly boomed in France from the 1950s onwards, driven by the rise of mass advertising and promotional items. Many regional companies, like LETRIAND, used this medium to increase their visibility with the general public, particularly in the food and industrial sectors.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller, specializing in antique and vintage items.

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