Vintage Zodiac Lion Keychain France Retro Advertising Astrology

AFW - Antique France Worldwide

Description

Period advertising keychain, with a distinctly vintage aesthetic, representing the astrological sign of Leo. The item features a main rectangular plate with rounded corners, a translucent white border, and an illustrated central insert. The visible side showcases a colorful and stylized illustration of a sun-like character, surrounded by hearts, evoking the playful imagery of the 60s-70s. The inscription "LION 23 JUILLET - 22 AOUT" (LEO JULY 23 - AUGUST 22) appears at the top, accompanied by a small blue pictogram of a lion and the handwritten mention "D. GÖING" at the bottom right, likely the illustrator. The phrase "chef et dominateur" (leader and dominant) is also visible at the bottom of the illustration.

The keychain is equipped with a carabiner-style metal ring with a silver patina, attached by a short chain and an intermediate ring. The appearance of the metal shows some traces of oxidation and wear, typical of old use. The main plastic part has a slight patina and some superficial marks, with no visible chips or breaks on the front.

The graphic style, bold colors (red, green, blue, yellow), and period typography suggest French production from the 60s to 70s, in the tradition of popular astrological advertising items of that era. The keychain plays on retro aesthetics and naive imagery, highly sought after for vintage zodiac accessories.

This type of keychain was often given away by businesses or for promotional campaigns centered around astrology, and stands out with its personalized illustration for each sign. The visible side shows no manufacturer's mark other than the illustrator's signature, nor explicit material indication; the support has a thick plastic appearance, typical of period advertising keychains.

The photographed item is displayed on a varnished wooden background, which highlights the shine of the plastic and the patina of the metal. No major structural defect is observable on the front; only normal wear and tear from use is visible.

Condition

Used item, sold as is. Patina and traces of use visible on the metal and plastic, with no apparent breaks or chips on the displayed side.

Did you know? Zodiac advertising keychains were very popular in France in the 60s and 70s, often made by specialized illustrators. They were given away at fairs, in tobacco shops, or by brands wanting to build customer loyalty with items personalized by astrological sign.

AFW Reassurance

Careful and fast shipping, professional packaging adapted to the fragility of antique items. Experienced seller, specialized in authentic vintage items.

Keywords: retro keychain, vintage keychain, astrology keychain, Leo zodiac, old French keychain, advertising accessory, vintage plastic keychain, zodiac keyring, 70s keychain, D. Göing illustration, metal keychain, retro astrology gift