Vintage L'Oiseau Rex Sandblasted Mulhouse advertising retro bird keychain

AFW - Antique France Worldwide

Description

Old advertising keychain, in the shape of a stylized bird, from the brand "L'OISEAU REX SABLÉ". The main piece has an openwork bird silhouette with clean lines, a matte finish, and a light brown sanded appearance. The object is suspended from a round link chain, connected to a classic clasp keyring, with a tarnished metallic hue. This typology evokes the advertising accessories distributed in the 1960s-1970s, although the dating is not explicitly indicated on the object.

On the visible side, an embossed inscription is clearly legible: "L'OISEAU REX SABLÉ – un brin de santé – 68 MULHOUSE – tel 46.14.37". This mention indicates a regional origin (Haut-Rhin, Alsace) and a promotional use, probably for a brand or business in Mulhouse. The lettering style and the simplicity of the presentation are typical of period advertising design.

The bird's silhouette features outstretched wings, a tapered tail, and a pointed beak, giving the whole a distinctive retro style. The overall appearance of the keychain is homogeneous, without superfluous decoration, which highlights the advertising inscription. The surface shows a slight patina, with some visible traces of use in the photograph, including a small light mark on the bird's right flank.

The ring and chain, in an aged bronze color, complete the vintage look of the set. No other ornamentation or decoration is visible on this side. The compact shape and apparent lightness of the object make it a practical accessory, typical of promotional gifts distributed locally.

This retro advertising keychain may be of interest to anyone looking for an old, decorative, or emblematic accessory from a bygone era, particularly for its connection with the city of Mulhouse and its graphic style evocative of the 20th century.

Condition

Used item, sold as is. Shows visible signs of wear, slight marks on the surface, wear patina on the chain and ring.

Did you know? Advertising keychains made of plastic or molded resin experienced a strong boom in France from the 1950s onwards, used by many businesses to build customer loyalty. Personalization in the form of embossed or screen-printed inscriptions was particularly common among artisans and small regional businesses.

AFW Reassurance

Careful packaging and fast shipping, professional handling of your order to ensure the safety of the item until receipt.

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