Vintage Maurice Cafés advertising keyring old round retro rare

AFW - Antique France Worldwide

Description

Old round advertising keychain, featuring the Maurice Cafés brand. The visible side presents a graphic design typical of 60s-70s advertising, with an orange-red background and a superimposed black and white pattern. The inscription "cafés MAURICE" is perfectly legible, printed in white letters on a black background, surrounded by stylized white lines that energize the whole.

The body of the keychain has a translucent finish on the outer part, revealing the central visual. The graphic support seems to be inserted under transparent protection, which was common in the manufacture of promotional keychains from that period. The attachment system consists of a metal ring and a lever clasp, also visible in the photo, with a silver finish with traces of wear and slight oxidation, attesting to its age.

The overall shape is circular, with a domed appearance on the front. The contrast between the bright red of the background and the black of the logo immediately catches the eye, reinforcing the retro aspect of the object. No additional decorative elements are visible on the presented side, prioritizing the legibility of the advertising message.

The object is presented standing on a wooden surface, with the background blurred, which highlights the main face of the keychain. The texture of the plastic or resin (material not explicitly specified) suggests manufacture from past decades, with no apparent modern elements. The metallic lever clasp, typical of old keychains, ensures a practical and robust closure.

This Maurice Cafés advertising keychain is part of the tradition of promotional items distributed by French coffee brands during the 20th century. Its graphic style clearly evokes vintage and retro design, appreciated for decoration or daily use.

Condition

Used item sold as is. Presence of signs of wear and a slight patina on the metal clasp. The visual remains clearly legible, without chips or visible breakage on the front face.

Did you know? Advertising keychains experienced a considerable boom in France between the 1950s and 1980s, with many food and beverage brands using them as a loyalty tool. Maurice Cafés, a regional brand, thus contributed to the dissemination of these utilitarian objects, which became emblematic of popular advertising of the time.

AFW Reassurance

Careful packaging and fast shipping provided by a professional seller specializing in antique and vintage items.

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