{"product_id":"porte-cles-vintage-metal-blason-touraine-ecu-publicitaire-retro-france","title":"Vintage metal keychain Touraine coat of arms advertising shield retro France","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e  \nThis vintage advertising keychain features a typical 60s-70s design, with a silver-plated metal bail and chain. The main element is a large, drop-shaped medal made of transparent plastic, revealing a colorful coat of arms in its center. The shield-shaped coat of arms is adorned with blue fleur-de-lis motifs on a silver background, surrounded by a red and white border, and topped with a golden cartouche bearing the inscription \"TOURAINE\" in black capitals, perfectly legible on the visible side.\u003c\/p\u003e\n\n\u003cp\u003eThe transparent medal's surface offers beautiful visual depth, highlighting the regional coat of arms' graphics. The transparency and smooth finish of the plastic material reveal some reflections depending on the angle of the light, enhancing the characteristic retro look of this type of French advertising souvenir keychain.\u003c\/p\u003e\n\n\u003cp\u003eThe chain is made of fine links, connected to a circular silver-tone metal ring, fitted with a traditional spring clasp. The whole presents an authentic look, true to the tourist keychain productions of past decades, very common in regional souvenir shops.\u003c\/p\u003e\n\n\u003cp\u003eThe coat of arms motif, with its vibrant colors and heraldic style, is typical of tourist promotion items showcasing French regions. The word \"Touraine\" clearly identifies the origin or theme of the keychain. No other marking, logo, or inscription is visible on the presented side.\u003c\/p\u003e\n\n\u003cp\u003eThe general condition shows some slight traces of use, notably fine scratches on the plastic surface, without visible chips or breaks, indicating past but careful use. The ring and chain show a slight patina, consistent with the object's presumed age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e  \nUsed keychain, sold as is, as visible in the photo.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nTouraine, nicknamed \"the garden of France\", is a historical region known for its Loire castles and its coat of arms adorned with fleur-de-lis, symbol of the ancient royal province. Coat of arms keychains were very popular in France from the 1950s to the 1980s, distributed as advertising items or tourist souvenirs by many specialized manufacturers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e  \nCareful packaging and fast shipping. Professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: Touraine keychain, coat of arms keychain, France keychain, retro keychain, regional souvenir, advertising keychain, antique keychain, vintage keyring, plastic keychain, metal keychain, Touraine gift, 70s keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54257618256199,"sku":"7ea8c476-3270-4eb9-85cb-e9bdabbda538","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_405fa8db-74ab-4f8d-ae81-18897c1a5a40.jpg?v=1782811129","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-metal-blason-touraine-ecu-publicitaire-retro-france","provider":"AFW","version":"1.0","type":"link"}