{"product_id":"porte-cles-vintage-metal-cirage-mondial-polish-publicitaire-retro-chaussure","title":"Vintage metal keychain Mondial Polish – Retro shoe advertising","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keychain, made of metal, with a silver finish and a patinated look. The object is shaped like a mini shoehorn, typical of 60s-70s advertising accessories, with an elongated, curved, and slightly bent silhouette. The visible surface features an engraved inscription in capital letters: \"CIRAGE MONDIAL POLISH\", clearly legible on the front. This detail evokes a promotion for a shoe polish brand, common in utilitarian advertising of the 20th century.\u003c\/p\u003e\n\n\u003cp\u003eThis keychain consists of a circular ring with a simple clasp, connected by a short three-link chain. The mini shoehorn, with its slightly rounded tip, shows visible signs of wear: micro-scratches, small traces of oxidation, and metal wear, reinforcing its vintage authenticity and retro character. The patina of use is uniform, without major chips, with a beautiful residual shine on the main face.\u003c\/p\u003e\n\n\u003cp\u003eThe object highlights the utilitarian style of mid-20th century advertising items, with a sober and functional aesthetic. Its robust design and metallic appearance recall promotional productions designed to last, highly sought after for their practical and decorative side. The inscription \"MONDIAL POLISH\" occupies a central place on the piece, while the mention \"CIRAGE\" is placed above it, all in a typical 60s-70s engraving style.\u003c\/p\u003e\n\n\u003cp\u003eThe visible surface has no additional decorative patterns or graphic logos, apart from the engraved text. The ensemble has a strong retro look, which perfectly suits a vintage or industrial atmosphere. The keychain is photographed in a warm context, highlighting its metallic reflections and its emblematic silhouette as a period advertising accessory.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Shows visible signs of wear, superficial scratches, and metal patina, with no apparent structural defects on the shown side. Ring and chain are functional.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e  \nThe miniature shoehorn integrated into some advertising keychains was a popular innovation among shoe polish manufacturers from the 1950s to the 1970s. This practical format allowed both to promote the brand and to offer a useful everyday accessory, strengthening brand loyalty in the shoe industry.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping guaranteed by a professional seller specializing in antique and vintage items.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keychain, miniature shoehorn, vintage keychain, retro shoe accessory, metal advertising, Mondial Polish, old shoe polish, metal keyring, advertising keychain, shoemaking accessory, vintage promotional item, old advertising keychain\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54231046750535,"sku":"4e519c69-eb66-4d81-b24f-905ddd58b213","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_59a85f65-59ce-4475-9f88-6fadb41881ff.jpg?v=1782403409","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-metal-cirage-mondial-polish-publicitaire-retro-chaussure","provider":"AFW","version":"1.0","type":"link"}