Vintage metal keychain The Devil's Turd retro 70s pub keychain

AFW - Antique France Worldwide

Detailed visual description

This vintage promotional keyring features an elongated teardrop shape, with a metallic-looking outline and a transparent central part revealing a printed visual. The visible side features a circular graphic on a yellow-to-red gradient background, centered on the text "la crotte du diable" in white characters, surrounded by a white border. Below the main text is the phrase "a été conçu créé pour vous" (was designed and created for you), accompanied by a small black illustrated character depicting a stylized devil holding a pitchfork. The whole evokes a retro advertising aesthetic typical of the 1970s, both in its warm color palette and in the font and naive illustration.

The keyring consists of a circular silver-colored metal ring connected by a short chain to the main piece. The frame surrounding the central part has a matte metallic finish, creating a contrast with the transparent area and the inner graphic. No other pattern or marking is visible on the front.

The surface of the keyring shows some light signs of wear, including micro-scratches and a discreet patina on the outline, signs of past use and age. The central print remains clear and legible, well protected under the transparent layer.

This type of promotional keyring was frequently distributed to promote brands or products in the 60s-70s, often using catchy slogans and humorous designs. The item has a solid construction, typical of promotional items from that period.

The unusual teardrop shape, as well as the "La crotte du diable" graphic, give this keyring an unusual and original appearance, perfect for display on a key chain or in a retro setting.

Condition

Second-hand item sold as is. Visible signs of use and wear on the surface and edges, central print well preserved.

Did you know? Promotional keyrings reached their peak in France in the 1960s and 1970s, driven by the creativity of communication agencies and the democratization of small promotional items. Some models have become iconic thanks to their graphics or memorable slogans.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique and vintage items.

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