Vintage metal keyring The Alsacienne 24 Petit Exquis retro old ad

AFW - Antique France Worldwide

Description

Old advertising keychain representing a miniature box of "24 Petit Exquis" biscuits from the L'Alsacienne brand. The item consists of a classic spring ring connected by a small chain to a rectangular pendant. The latter faithfully reproduces the appearance of a biscuit package, with vibrant blue, red, and white colors, and a golden label featuring the L'Alsacienne logo: a stylized female silhouette on a blue background, framed by a golden motif. The inscription "24 PETIT EXQUIS" is clearly legible in white letters on a red background, accompanied by the mention "L’ALSACIENNE" on the right side.

The keychain features a matte metallic finish on the ring and chain part, while the miniature box has a smooth, enameled or lacquered appearance, evoking the advertising manufacturing techniques of the 1970s-1980s. The graphic details are sharp, with a slightly patinated effect on the edges, suggesting the authenticity of a vintage item. The visible side shows no major defects, only a few traces of wear consistent with regular use and the age of the item.

The overall item is in good visual condition for a vintage accessory, with no apparent chips or deformations on the visible part. The spring ring works, and the chain is securely attached to the pendant. This keychain is typical of advertising items distributed by French food brands during the second half of the 20th century, often used as promotional gifts or loyalty items.

The reproduction of the packaging, with its bold colors and retro graphics, makes this keychain a representative example of French advertising design from this period. The item is perfectly identifiable thanks to the inscription and logo visible on the front.

Condition

Used item, sold as is. Shows superficial signs of wear related to its age and use, with no visible structural defect on the displayed side.

Did you know? L’Alsacienne is an iconic biscuit brand in France, founded in 1904. Its advertising keychains, often inspired by the packaging of flagship products, have become witnesses to 20th-century food marketing and are now sought after for their nostalgic and graphic value.

AFW Reassurance

Careful packaging and fast shipping ensured by a professional seller specializing in antique and vintage advertising items.

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