Vintage metal keychain Le Régal des Moines advertising France retro

AFW - Antique France Worldwide

Description

Old French advertising keychain, made of metal, featuring a round face adorned with an illustrated vignette. The central vignette, encircled in red, displays the brand "Le Régal des Moines" in yellow letters on a red background, accompanied by an illustrated scene depicting monks around a table. Several additional inscriptions are legible, notably "FROMAGERIE À CHAMPDENIERS" and "RUE DES URSULINES ST-LOUP".

The keychain's structure consists of a classic metal ring, connected by a twisted link chain to the advertising medal. The overall appearance is that of a typical promotional accessory from the mid to late 20th century, likely distributed by the brand or at partner retailers.

The metal finish shows a patinated appearance, indicating prior use. The medal's surface shows some visible signs of wear in the photo, particularly on the vignette, whose colors, however, remain clearly visible. The chain and ring are intact and functional, with no apparent structural defects.

The vignette's graphics, with its illustration of monks and retro typography, evoke the traditional French advertising style, typical of 20th-century food brands. The object, with its round shape and iconography, recalls the promotional materials used for customer loyalty in the cheese world.

This keychain thus combines practical utility with decorative interest, featuring an emblematic visual of old French food imagery. The visible side only shows the advertising medal; no markings are observable on the ring or chain on the side shown.

Condition

Used item, sold as is. Shows signs of wear and a patina of use visible on the vignette and the metal rim. The chain and ring are in good functional condition according to the visible side.

Did you know? Le Régal des Moines is a traditional French cheese brand, historically produced in Champdeniers-Saint-Denis, in the Deux-Sèvres region. Advertising keychains were frequently used by French cheesemakers from the 1950s-1970s to promote their products, often with visuals inspired by Camembert boxes.

AFW Reassurance

Fast shipping and careful packaging by a professional seller. Items are always handled with caution to ensure their safety until receipt.

Keywords: antique keychain, vintage keychain, cheese advertisement, Le Régal des Moines, retro accessory, food advertisement, metal keychain, cheese promotion, French advertisement, 60s, metal advertising keychain, Camembert cheese