Vintage metal keyring Plombières mineral water advertising 60s-70s

AFW - Antique France Worldwide

Description

Old metal advertising keyring, featuring a triangular shape with rounded edges. The visible side features a printed circular label in red and white tones, highlighting the "Plombières" brand in the center, on a wide red horizontal band. The visual also includes a stylized profile portrait of a woman, surrounded by the mentions "Eau minérale naturelle" (Natural mineral water) and "Source Alliot," as well as the inscription "l'eau pure des ages chrétiens" (the pure water of Christian ages) in the lower part of the circle. The overall impression clearly evokes the promotion of a French mineral water. The keyring is equipped with a spring-loaded metal ring, typical of accessories from the second half of the 20th century, making it easy to attach to a set of keys.

The main structure of the keyring has a matte metallic appearance, with some visible signs of wear on the edges and surface, consistent with prolonged use. The advertising print, well-centered, remains legible despite slight signs of alteration on the edges. No additional decorative elements are visible on this side: the focus is on the legibility of the brand and the promotional message.

The iconography and graphics are representative of advertising materials from the 1960s to 1970s, with a simple, direct design and unadorned typography. This type of keyring was commonly distributed by mineral water or beverage brands to ensure their visibility among the general public.

The large-opening attachment ring is integrated with a twisted metal chain, both showing a silver finish. The whole offers an easy grip and robust use, suitable for daily use. No other text or logo is visible on the side shown.

This Plombières advertising keyring is part of the tradition of promotional items distributed by French mineral water brands, at a time when these media were an essential communication vehicle outside of printed media.

Condition

Used item, sold as is. Presence of traces of wear and alteration on the metal surface and the label, with no apparent structural defect on the visible side.

Did you know? The Source Alliot, mentioned on this keyring, is one of the historic sources of the Plombières-les-Bains spa resort, renowned for its mineral waters exploited since antiquity. Advertising keyrings were widely distributed in France in the 60s-70s, often produced by specialized manufacturers like the SEV company, to promote local brands.

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