{"product_id":"porte-cles-vintage-metal-plombieres-eau-minerale-publicitaire-annees-60-70","title":"Vintage metal keyring Plombières mineral water advertising 60s-70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld metal advertising keyring, featuring a triangular shape with rounded edges. The visible side features a printed circular label in red and white tones, highlighting the \"Plombières\" brand in the center, on a wide red horizontal band. The visual also includes a stylized profile portrait of a woman, surrounded by the mentions \"Eau minérale naturelle\" (Natural mineral water) and \"Source Alliot,\" as well as the inscription \"l'eau pure des ages chrétiens\" (the pure water of Christian ages) in the lower part of the circle. The overall impression clearly evokes the promotion of a French mineral water. The keyring is equipped with a spring-loaded metal ring, typical of accessories from the second half of the 20th century, making it easy to attach to a set of keys.\u003c\/p\u003e\n\n\u003cp\u003eThe main structure of the keyring has a matte metallic appearance, with some visible signs of wear on the edges and surface, consistent with prolonged use. The advertising print, well-centered, remains legible despite slight signs of alteration on the edges. No additional decorative elements are visible on this side: the focus is on the legibility of the brand and the promotional message.\u003c\/p\u003e\n\n\u003cp\u003eThe iconography and graphics are representative of advertising materials from the 1960s to 1970s, with a simple, direct design and unadorned typography. This type of keyring was commonly distributed by mineral water or beverage brands to ensure their visibility among the general public.\u003c\/p\u003e\n\n\u003cp\u003eThe large-opening attachment ring is integrated with a twisted metal chain, both showing a silver finish. The whole offers an easy grip and robust use, suitable for daily use. No other text or logo is visible on the side shown.\u003c\/p\u003e\n\n\u003cp\u003eThis Plombières advertising keyring is part of the tradition of promotional items distributed by French mineral water brands, at a time when these media were an essential communication vehicle outside of printed media.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Presence of traces of wear and alteration on the metal surface and the label, with no apparent structural defect on the visible side.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The Source Alliot, mentioned on this keyring, is one of the historic sources of the Plombières-les-Bains spa resort, renowned for its mineral waters exploited since antiquity. Advertising keyrings were widely distributed in France in the 60s-70s, often produced by specialized manufacturers like the SEV company, to promote local brands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eCareful packaging and fast shipping ensured by an experienced professional seller.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: old keyring, vintage keyring, mineral water advertisement, Alliot spring, Plombières-les-Bains, metal keyring, retro advertising object, keychain accessory, French advertising keychain, 70s, old French keychain, mineral water promotion\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54325483143495,"sku":"EBAY-316907148081","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/s-l1600_02fe5f9a-8022-4ec7-9002-519721cfe586.jpg?v=1783769374","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-metal-plombieres-eau-minerale-publicitaire-annees-60-70","provider":"AFW","version":"1.0","type":"link"}