Vintage 70s Pernod yellow advertising keyring - Rare retro item

AFW - Antique France Worldwide

Description

Vintage promotional keychain from the Pernod brand, typical of promotional items from the 1970s. The item has a slightly trapezoidal rectangular shape, with a rounded upper corner and a notch on the side, reminiscent of a stylized mini-jerrycan or can. The visible side is pastel yellow, with a slightly protruding blue lower part, accentuating the characteristic two-tone aesthetic of advertising gadgets from that era.

On the front, there is a printed label featuring the Pernod logo, consisting of a large red oval adorned with a blue motif and topped with the word "PERNOD" in white capital letters on a red background. The label shows signs of wear, testifying to the item's age. The surface of the keychain has a smooth texture, with some visible signs of use, including light scratches and a patina on the plastic.

The metal attachment consists of a round ring with an aged finish, connected by a short chain of oval links. The assembly shows superficial oxidation, typical of the alloys used in promotional accessories from the second half of the 20th century. No other motif or inscription is visible on the presented side.

This keychain stands out for its utilitarian design and vibrant color palette, emblematic of the visual communication of the 1970s. The manufacturing and materials used correspond to the standards of promotional items distributed by French spirit brands during that period.

Condition

Used item, sold as is. Visible signs of wear on the label, patina on the plastic and metal attachment. See photo for precise condition.

Did you know? The Pernod brand largely contributed to the democratization of promotional items in France from the 60s and 70s, by distributing keychains, ashtrays, and gadgets bearing their logos to strengthen their presence in cafes and partner establishments. These items are now emblematic of French advertising culture of the time.

AFW Reassurance

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