Vintage advertising keychain Café Grand Moka old coat of arms France retro

AFW - Antique France Worldwide

Description

Old rectangular keyring, for advertising purposes, representing the French brand "Café Grand Moka". The visible side features a paper or cardboard insert under transparent plastic, illustrated with a central coat of arms with two rampant lions flanking a shield, topped by a stylized crown. The top of the visual clearly displays the word "CAFÉ" and the lower part, in bold letters, the mention "GRAND MOKA" on a dark background. The whole evokes an advertising aesthetic from past decades, typical of promotional items distributed by coffee roasters and coffee shops in France, probably between the 1960s and 1980s, without being able to specify the era further without other clues.

The main structure is composed of a transparent plastic-looking shell, revealing the visual inserted inside. The keyring is equipped with a simple metal ring, with visible oxidized patina, connected by a small short chain. The ring shows signs of wear and oxidation, authentic signs of use and aging.

The coat of arms graphics, the bold lettering, and the choice of colors (dominant browns, gold, and reds) recall the visual codes of vintage food advertising in France. No details are visible on the reverse or edges, as only the front is shown in the photo.

The overall finish shows some signs of use and a uniform patina, especially on the metal part. The transparent plastic shows reflections and possible micro-scratches, typical of an old keyring that has been used. The object stands out for its retro style and advertising authenticity.

Condition

This Café Grand Moka advertising keyring is a used item, sold as is. Presence of oxidation on the ring, visible wear on the plastic surface, and possible patina on the interior illustration. No major chips or apparent missing parts on the visible side.

Did you know? The tradition of advertising keyrings in France reached its peak between the 1950s and 1980s, a period during which many businesses, cafes, and food brands distributed these practical and visually striking objects to build customer loyalty. Crest visuals were particularly popular for evoking authenticity and quality, especially in the world of coffee.

AFW Reassurance

Fast and careful shipping guaranteed by a professional seller, with appropriate packaging to ensure the safety of the item during transport.

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