Vintage promotional keyring Café Mexic, metal look, 60s-70s

AFW - Antique France Worldwide

Description

This vintage advertising keychain features a rectangular insert with rounded corners, protected by a transparent, thick, and domed casing. The item highlights the "Café Mexic" brand through an illustration typical of the 1960s-1970s, depicting a stylized coffee packet, accompanied by the inscriptions "LE CAFÉ," "Mexic," and "Régal," printed in red and black on a light background. The design, simple and geometric, evokes the codes of French advertising of the era, with modernist fonts and contrasting colors.

The keychain is mounted on a circular ring with a metallic finish, connected by a straight attachment, also with a metallic appearance. The ensemble presents a functional design, typical of promotional items distributed by food brands in the 60s-70s. The visible side shows no major structural defects, but there is a slight patina on the transparent surface, as well as micro-scratches from use, signs of a vintage item.

The central visual, perfectly legible, shows a cubical coffee package on a neutral background, with a stylized star and repeated mentions of the "Mexic" brand. The transparent support enhances the graphic design by giving it depth, and the legibility of the inscriptions adds to the advertising power of this model. On this side, no additional logo or signature is visible apart from the main decor.

This advertising keychain stands out for its retro style and graphic composition, emblematic of promotional items in the French food sector in the second half of the 20th century. It is both a utilitarian and decorative accessory, enhanced by its careful presentation on a textile cushion, in a golden-decorated case not included in the sale.

The ensemble is in good visual condition for its age, with superficial traces of wear on the transparent surface, without visible cracks or chips on the visible part. The ring and attachment have a shiny metallic appearance, with no significant oxidation on the shown side.

Condition

Used item, sold as is. Presence of micro-scratches and slight marks of use on the transparent surface, patina consistent with a 60s-70s advertising keychain.

Did you know? Advertising keychains made of acrylic or transparent resin became popular in France from the 1950s, notably thanks to the company SEV, a pioneer in the genre. These items were often offered by food or automotive brands to build customer loyalty and enhance their daily visibility.

AFW Reassurance

Professional seller: careful packaging and fast shipping. The item will be protected to ensure its safety during delivery.

Keywords: antique keychain, vintage keychain, coffee advertisement, retro keychain, advertising accessory, Café Mexic keychain, 60s keyring, vintage gift, promotional item, metal keychain, food keychain, France ad keychain