{"product_id":"porte-cles-vintage-publicitaire-capitan-france-edelweiss-retro-annees-70","title":"Vintage advertising keychain Capitan France Edelweiss retro 70s","description":"\u003cp\u003e\u003cb\u003eAFW - Antique France Worldwide\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDescription\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eOld advertising keyring from the Capitan brand, typical of French productions from the 1970s. The object has a rectangular shape with rounded corners, with a domed and translucent front, revealing a graphic insert in its center. The visible part highlights a colorful illustration: a stylized white edelweiss flower on a blue background, surmounting a white mountain silhouette, with the mention \"CAPITAN\" in red letters, period typography, underlined by a blue frame. The background and the contours of the keyring have a translucent white finish, slightly patinated by time.\u003c\/p\u003e\n\n\u003cp\u003eThe attachment ring is a classic spring type, connected to the object by a short metal chain. The advertising motif is well centered, which indicates careful manufacturing, common in the 60s and 70s. The overall appearance evokes promotional items distributed by French brands to ensure their daily visibility, often via robust and attractive utility objects.\u003c\/p\u003e\n\n\u003cp\u003eThe visible surface of the keyring shows some signs of use, including traces and micro-scratches on the transparent part and some visible stains on the paper insert, characteristic of a vintage object that has circulated. The typography and graphics of the Capitan brand are typical of the retro period, with a style evoking mountains and nature, probably related to an alpine product or a company linked to this universe.\u003c\/p\u003e\n\n\u003cp\u003eThe domed aspect of the front, as well as the color palette used (blue, white, red) reinforce the vintage authenticity of this advertising keyring. The stylized edelweiss is a motif frequently associated with French and European alpine imagery, highlighting the regional positioning of the Capitan brand.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eCondition\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eUsed item, sold as is. Visible wear on the graphic insert (stains, marks), micro-scratches and traces on the transparent surface. The metal ring shows a slight patina. The whole remains functional and true to the aesthetics of the 70s.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eDid you know?\u003c\/b\u003e The edelweiss, often represented on alpine souvenirs and advertising items, has become a symbol of purity and robustness, highly prized in the French and Swiss Alps. In the 60s and 70s, many brands used this motif to evoke the authenticity and quality of their products, particularly in the agri-food and tourism sectors.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAFW Reassurance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eCareful packaging and fast shipping. Professional seller specializing in advertising and vintage items, for a confident purchase.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKeywords: antique keyring, vintage keyring, retro keyring, Capitan advertising, edelweiss mountain, 70s keyring, French advertising, Capitan keychain, white keyring, alpine souvenir, vintage promotional item, flower keyring\u003c\/i\u003e\u003c\/p\u003e","brand":"AFW","offers":[{"title":"Default Title","offer_id":54235050344775,"sku":"5495a9eb-ce09-478c-9659-3fca6b4bfc6e","price":2.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/5152\/8775\/files\/1_6327e934-7d4d-4636-b52a-01c7b4c2db35.jpg?v=1782464852","url":"https:\/\/shop.antiquefranceworldwide.com\/en\/products\/porte-cles-vintage-publicitaire-capitan-france-edelweiss-retro-annees-70","provider":"AFW","version":"1.0","type":"link"}