Vintage La Crotte du Diable advertising keychain retro metal and resin transl

AFW - Antique France Worldwide

Description

Old advertising keyring, typical of French productions from the 1970s-1980s, featuring a triangular shape with rounded corners. The frame is made of metal visible at the ring and chain, while the main part of the pendant is made of translucent resin with a marbled appearance, revealing a disc inserted in the center.

On the visible side, a circular label with yellow and red gradients displays the inscription "la crotte du diable" in white letters. At the bottom, a black silhouette of a small devil holding a pitchfork is visible, reinforcing the humorous and quirky nature of this promotional item. The peripheral text reads: "Fromage à base coraillé créé pour surprendre" (partially legible text on the periphery).

The graphics, typography, and color palette clearly evoke the retro style of food promotional items from the late 20th century. The whole presents a smooth and shiny resin side, with a transparency that highlights the central label.

The metal part includes a classic circular ring, connected by a chain with two visible links, allowing this keyring to be easily attached to a bunch of keys or a bag. No other pattern or marking is visible in the photographed area.

This advertising keyring is a typical example of a promotional accessory for a food brand, sought after for its retro look and the humor of its visual. Its robust design and colorful aesthetic make it an object of curiosity and vintage decoration.

Condition

Used item, sold as is. The resin surface shows some visible signs of use when exposed to light, with no major chips. The ring and chain show a slight patina of use consistent with the age of the item.

Did you know? In the 1970s and 1980s, many French cheese brands launched original advertising campaigns by distributing humorous or unusual keyrings. These items were often produced using injected resin, a technique that allowed labels or miniatures to be inserted inside for an attractive and durable visual result.

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